The Power of Network in Your Job Search

The British-Canadian writer and journalist, Malcolm Gladwell described the importance of networks in his book "The Tipping Point" (if you haven’t read it, I highly recommend).

He spoke of “weak ties” - people we know casually rather than closely, who are crucial in connecting us to new opportunities, ideas, and jobs. Gladwell argues that our extended network (friends of friends, acquaintances) may have a higher potential to introduce us to new roles than your immediate circle.

We all know and can appreciate the power of networking, LinkedIn is built upon this. 

Yet, many of my clients are often uncomfortable sharing their unemployment status with others. If you’re still employed and looking for a job discreetly, that’s one thing. But if you’re unemployed there’s no reason to hide. 

Letting your network know that you’re looking for a job is an important part of the job search process, and can open doors to new opportunities. 

It’s no secret that many companies offer referral bonuses - employers prefer hiring through their employees’ connections.

Things you can start doing today:

• Reach out to at least 3 people in your network, online or offline.

• Tell them you’re looking for new opportunities and be clear about roles or industries you're targeting.

• If you ask someone to refer you for a job at their company, ask them to also share a couple sentences about yourself that describe why you’d be a good fit (your skills, experience, etc).

Networking and connections can be a powerful tool if you use it right in your job search.